This is arguably one of the most exciting genres of photography. Fashion photography is devoted to the displaying of clothing as well as other fashion accessories. There are three major categories of fashion photography. In catalogue, the image allows the viewer to see the wardrobe more clearly, with the make-up and pose being significantly subdued. For editorial, the model is usually in an environment in which they interact with a given lifestyle. Lastly, in High fashion, the photograph is designed to produce a powerful and dramatic image, since everyone who contributes to the photo is qualified and skilled. Fashion photography is usually undertaken for purposes of advertisements as well as fashion magazines.